Client: Bachweg Brewing | Services: Brand Identity, Packaging Design, Illustration
Bachweg Brewing is a craft brewery located in the countryside of central Switzerland. Each of their beers is specially crafted with the best ingredients, often only produced when seasonal ingredients can come fresh from the farm.
I started working with the brewery a few years ago to create a new range of beer labels for their growing business, and to develop an identity for their brand. Imagery of the barn, river and hills are central to the label designs, setting the scene for where the beer is crafted and enjoyed.
As the brewer’s imagination for new recipes has flourished, I have designed a series of over 20 unique labels. Each label is an opportunity to connect with the customer, telling the story of the beer in an intriguing and exciting way, with small details and hidden imagery. From printed materials to social media, I have created powerful promotional content for the brewery to engage with their community and attract new craft beer lovers.